Software should be liquid, not solid.
The Problem We Saw
"I spent years watching merchants juggle different dashboards, copy-pasting data between systems, and still making decisions on gut instinct. That's not a data problem. That's a design problem."
The software industry built tools the way factories built machines—rigid, specialized, requiring humans to operate them. Need sales data? Open app A. Need ad performance? Open app B. Need to cross-reference them? Good luck.
We call this "solid software"—applications frozen into fixed forms by developers who had to guess what you'd need. Useful, but fundamentally limited. Your business is unique. Your software isn't.
We asked a different question: What if software could flow like water—taking the shape of whatever container you pour it into?
What Is Liquid Software?
Solid software is built on an assumption: developers know what you need better than you do.
Liquid software is built on a different truth: you know your business best—and AI can now translate your intent into instant capability.
Bustly is liquid software for merchants. Connect your data sources once. Then simply ask what you need to know—in plain language. The insights flow to you, shaped exactly by your question, your context, your business.
Gavin C.
A decade of building at the intersection of AI and commerce. Former product VP at scale-ups. Failed once as a founder, succeeded once. Now obsessed with one idea: what if data could think for itself?
"The best technology doesn't ask you to learn it. It learns you. That's the future we're building."
Our Principles
Adapt, Don't Impose
Solid software forces you into its logic. We build software that conforms to yours. Your workflow is the blueprint. Bustly fills in around it.
Flow, Don't Fragment
Data wants to move. Silos are artificial dams. We connect 50+ sources into a single stream of intelligence—because the best insights live at the intersections.
Simplicity Is Liquidity
If you need a manual, we've frozen the experience. Liquid software should feel effortless—like water finding its path. Complexity is a sign we haven't dissolved it yet.
Intelligence That Finds You
You shouldn't have to hunt for insights. In a liquid system, the right information surfaces at the right moment. Dashboards are static. We're building something that moves.
Under the Hood
Powered by the world's most advanced AI infrastructure.
Where We're Going
The first era of business software gave merchants tools. The second era gave them dashboards. The third era—the one we're building—gives them an operating system that thinks.
Our vision: Bustly becomes the liquid layer between merchants and their data. Not another app to open. Not another dashboard to check. An intelligence that flows through your business, surfacing what matters, automating what's repetitive, and amplifying what's uniquely human—your judgment.
We're not building the next BI tool. We're dissolving the category entirely.
Ready to join the future?
Stop adapting to your tools. Start with a tool that adapts to you.