E-commerce & DTC Brands

E-commerce & DTC Analytics Platform

From first click to loyal customer—Bustly turns your scattered data into a unified command center that helps you acquire, convert, and retain customers profitably.

The Challenge DTC Brands Face

Scaling a DTC brand requires constant vigilance.

1

Fragmented Marketing Data

Your ad spend is split across Meta, Google, TikTok, and more—but you're flying blind on true ROAS because data lives in silos.

2

CAC vs. LTV Mystery

You know these metrics matter, but calculating them across channels and cohorts takes hours of spreadsheet work.

3

Email & SMS Blindspots

Klaviyo says one thing, Shopify says another. Understanding the true ROI of your retention campaigns is a guessing game.

4

Inventory Uncertainty

Stockouts kill sales. Overstocking kills cash flow. Predicting demand across SKUs feels like reading tea leaves.

How Bustly Solves It

One unified platform that connects your entire stack.

📊

Unified Ad Analytics

See true ROAS across all platforms in one dashboard. Compare Meta vs. Google vs. TikTok performance instantly.

💰

CAC & LTV Tracking

Automatic calculation of customer acquisition cost and lifetime value by channel, campaign, and cohort.

📧

Email & SMS Attribution

Finally understand which flows and campaigns actually drive revenue—not just opens and clicks.

📦

Inventory Intelligence

AI-powered demand forecasting that predicts stockouts before they happen and optimizes reorder timing.

🎯

Product Performance

Identify your hero products, underperformers, and hidden gems with margin-aware analytics.

🤖

AI Recommendations

Daily action items powered by AI: when to scale ads, pause campaigns, or launch promotions.

Key Metrics We Track

All the KPIs that matter for your business—updated in real-time and accessible from anywhere.

  • Blended ROAS across all ad platforms
  • Customer Acquisition Cost (CAC) by channel
  • Customer Lifetime Value (LTV) by cohort
  • Email & SMS revenue attribution
  • Inventory turnover and stockout alerts
  • Gross margin by product and category
Blended ROAS
3.2x
↑ 12% vs. last week
CAC
$28
↓ 8% vs. last month
LTV:CAC Ratio
4.1
↑ 0.3 vs. last quarter
Email Revenue
32%
↑ 5% of total
Success Story

How a DTC skincare brand scaled to $5M/year

Before Bustly, this fast-growing skincare brand was spending 15+ hours per week pulling reports from different platforms. They knew their ads were working, but couldn't tell which ones were actually profitable after accounting for returns and COGS.

"Bustly showed us that our TikTok ads had 40% higher LTV customers than Meta, even though the CPA was higher. That insight alone changed our entire growth strategy."
— Sarah Chen, Founder & CEO
+35%
Increase in ROAS
-22%
Reduction in CAC
15hrs
Saved per week
3x
Faster decisions

Integrations for E-commerce

ShopifyShopify
KlaviyoKlaviyo
Meta AdsMeta Ads
Google AdsGoogle Ads
TikTok AdsTikTok Ads
AttentiveAttentive
RechargeRecharge
GorgiasGorgias
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