Entertainment & Events

Event Intelligence & Ticketing Analytics

From ticket sales to venue optimization—Bustly helps venues, promoters, and event organizers maximize attendance and revenue per attendee.

The Challenge Event Organizers Face

Managing successful events requires constant vigilance.

1

Ticket Pricing Guesswork

Price too high and seats stay empty. Price too low and you leave money on the table. No data-driven way to optimize.

2

Marketing Attribution Chaos

Running ads across channels but no clear view of which campaigns actually sell tickets vs. just generate clicks.

3

Concession Revenue Mystery

Food, drinks, and merch should boost margins but you're flying blind on what sells, when, and to whom.

4

Repeat Attendance Unknown

Who are your superfans? Who came once and never returned? No visibility into customer loyalty patterns.

How Bustly Solves It

One unified platform that connects your entire stack.

🎫

Dynamic Pricing Insights

Track sales velocity and demand patterns. Know when to adjust prices to maximize revenue and fill seats.

🎯

Marketing Attribution

See which campaigns drive actual ticket sales. Measure cost per ticket sold by channel and event type.

🍿

Concession Analytics

Track per-attendee spending on F&B and merch. Identify top sellers and optimize your offerings.

🔄

Fan Loyalty Tracking

Identify your superfans and one-time visitors. Understand what drives repeat attendance.

📊

Event Performance

Compare events side-by-side. Know which acts, dates, and formats drive the best results.

🤖

AI Recommendations

Daily insights: pricing adjustments, marketing spend shifts, and fan engagement opportunities.

Key Metrics We Track

All the metrics that matter for venues and events—updated in real-time.

  • Ticket sales velocity and sellthrough rate
  • Revenue per attendee (all sources)
  • Marketing cost per ticket sold
  • Concession sales by item and event
  • Fan repeat attendance rate
  • Event performance comparison
Sellthrough Rate
87%
↑ 12% vs. last event
Rev/Attendee
$68
↑ $14 vs. average
Cost/Ticket Sold
$4.20
↓ $1.80 vs. last month
Repeat Rate
34%
↑ 8% vs. last year
Success Story

How a concert venue increased revenue per attendee by 42%

This 3,000-seat venue was selling tickets but leaving significant money on the table. Concessions were an afterthought and pricing was set by gut feeling rather than data.

"Bustly showed us that fans who buy early spend 60% more on concessions. We created early-bird bundles and it completely changed our revenue mix."
— Lisa Martinez, Venue GM
+42%
Revenue per attendee
+28%
Concession sales
-35%
Marketing cost per ticket
92%
Average sellthrough

Integrations for Events

EventbriteEventbrite
TicketmasterTicketmaster
DICEDICE
See TicketsSee Tickets
SquareSquare
ToastToast
Meta AdsMeta Ads
SpotifySpotify
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