Health & Fitness

Analytics for Gyms, Studios & Wellness Centers

From memberships to class performance—Bustly helps gyms, studios, and fitness centers understand member behavior, reduce churn, and maximize revenue per member.

The Challenge Gyms & Studios Face

Running a fitness business requires constant vigilance.

1

Member Churn Mystery

Members cancel without warning. By the time you notice, they're already gone. No early warning system to identify at-risk members.

2

Class Utilization Blindspot

Some classes are packed, others empty. Understanding which instructors, times, and formats drive attendance is a guessing game.

3

Revenue Leakage

Personal training, supplements, merchandise—upsell opportunities slip through the cracks. No visibility into revenue per member.

4

Marketing ROI Unknown

Running promotions and ads, but no idea which campaigns actually bring in members who stay vs. those who churn after month one.

How Bustly Solves It

One unified platform that connects your entire stack.

🔔

Churn Prediction

AI identifies at-risk members before they cancel based on attendance patterns and engagement signals.

📊

Class Analytics

Track attendance, utilization rates, and instructor performance. Know which classes to add, cut, or reschedule.

💵

Revenue Per Member

See total value including memberships, PT sessions, retail, and more. Identify your highest-value segments.

🎯

Marketing Attribution

Track which campaigns bring quality members. Measure CAC and LTV by acquisition channel.

📈

Retention Analytics

Cohort analysis shows which member types stick around. Understand what drives long-term loyalty.

🤖

AI Recommendations

Daily action items: members to reach out to, classes to promote, and pricing optimizations.

Key Metrics We Track

All the metrics that matter for your gym or studio—updated in real-time.

  • Active member count and growth rate
  • Monthly churn rate and at-risk members
  • Revenue per member (all sources)
  • Class attendance and utilization rates
  • Instructor performance metrics
  • Marketing CAC and member LTV
Active Members
2,847
↑ 124 this month
Monthly Churn
3.2%
↓ 0.8% vs. last month
Revenue/Member
$127
↑ $12 vs. average
Class Utilization
78%
↑ 5% vs. target
Success Story

How a boutique fitness studio reduced churn by 40%

This cycling studio was losing members without understanding why. Exit surveys weren't providing real insights, and by the time they noticed disengagement, members had already made up their minds to leave.

"Bustly showed us that members who miss two consecutive weeks have a 70% chance of canceling. Now we reach out proactively after the first missed week—our saves rate tripled."
— Jessica Park, Studio Owner
-40%
Reduction in churn rate
+28%
Increase in revenue/member
92%
Class utilization rate
3x
Member save rate

Integrations for Fitness Businesses

MindbodyMindbody
WellnessLivingWellnessLiving
Zen PlannerZen Planner
WodifyWodify
PushPressPushPress
ClubReadyClubReady
StripeStripe
MailchimpMailchimp
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