Insights & Stories
Expert advice on e-commerce analytics, data strategy, and business growth. Learn how to turn your data into your biggest competitive advantage.
How to Track ROAS Across Meta, Google & TikTok Ads
Stop logging into three different dashboards. Learn how to unify your ad spend and performance data to see your true ROAS in one place.
15 E-commerce KPIs Every DTC Brand Should Track in 2025
From CAC to LTV, and everything in between. Here is the definitive list of metrics that will define success for DTC brands next year.
Bustly vs Triple Whale: Which Analytics Tool Is Right for You?
A comprehensive comparison of features, pricing, and ease of use. See why growing brands are choosing Bustly for AI-driven insights.
Bustly vs Peel Insights: Feature Comparison for Shopify Stores
Deep dive into cohort analysis, retention metrics, and customization capabilities. Find out which tool fits your Shopify store best.
Restaurant Analytics 101: Key Metrics for Food Service Success
Food cost percentage, labor cost, and table turnover. Master the numbers that keep your restaurant profitable in a competitive market.
How Willow & Thread Increased ROAS by 40% with Unified Analytics
See how a DTC home brand stopped optimizing off conflicting platform numbers, identified what actually changed, and shifted budget to drive Shopify revenue.